IMHO and in a nutshell... Just Go Live It.
***Translation For You My Dear Readers: I will refrain from an over wrought, and perhaps boring 'to and fro' discussion of how to best INCREASE RIDERSHIP here in the USA.
Q: Live what you say?
A: Live like you mean it. Ride a bicycle like you love it. Just be your fabulous, inspiring self and no doubt someone will see you one day and say to herself "If she can do it, so can I."