03 August 2008

Amsterdam’s first cycled fashion show!

Thanks and tip of the bicycle helmet to Velo Mondial for announcing this event first.
The event occurred July 19th in Amsterdam...

YDU - Young Designers United will participate at the Downtown programme of the Amsterdam International Fashion Week with a special project: Amsterdam’s first cycled fashion show!

"We notice very often that our Dutch customers are looking for pieces which are not only beautiful, wearable from day to night, occasionally sexy and unique, but they should also be handy for cycling”, says Angelika Groenendijk, founder of YDU. “With Amsterdam’s first cycled fashion show we want to make a statement: Biking doesn’t necessarily mean plastic rain ponchos and rubber boots – it can be stylish and practical at the same time. YDU will present an ‘amsterdamized’ collection for women who are biking to different destinations: For the ‘ lady on her way to a first date’ or the ‘party night’, the ‘opera visit’, the ‘shopping with the girls’ experience and many more.”

Here are the photos of the event. Thanks Pascal for these photo memories!